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Your marketplace partner UK & EU

We grow beauty brands
across every marketplace.

Make us your marketplace partner and we run the entire channel — listings, advertising, pricing, fulfilment and brand protection — across the UK and Europe. One partner. One accountable seller. Everywhere your customers shop.

End-to-end marketplace management Fulfilment handled No retainers, no fees
Your marketplace channel, run end-to-end
We manage
Channels
end-to-end
We fulfil
Orders
handled
We protect
Pricing
MAP held
Your brand, growing across marketplacesUK → EU
Compliance handled
UK & EU · GPSR · RP
Pricing protected
One seller, one price

Illustrative view of a managed marketplace channel

Your marketplace partner across

Amazon UKAmazon EUTikTok ShopeBayTemu
UK-registered company VAT-registered UK & EU compliance handled Beauty specialist Operating since 2021 UK & EU marketplace expertise
What we do

We solve the problems that
stop brands winning in the UK.

Not advice. Execution. Here's how we turn a stalled or absent UK presence into a growing, protected one.

01

How we solve pricing problems

Grey-market stock and undercutting distributors erode your price and cost you the Buy Box. We fix it at the source.

One authorised seller, one clean price
MAP monitored and enforced
Buy Box protected on your own products
02

How we launch brands

Retail-ready listings that convert, built on organic search equity instead of burned ad budget.

Optimised listings, A+ content and imagery
Keyword equity, not just paid traffic
Gift sets and bundles that lift order value
03

How we protect brands

We replace the chaos of anonymous resellers with a single accountable partner who defends your equity.

Unauthorised-seller enforcement
Controlled, curated distribution
Brand Registry and listing integrity
04

How we expand into the UK & EU

UK-launched or EU-abandoned, we reopen and grow your marketplace presence — compliantly.

GPSR, Responsible Person, CLP & labelling
VAT and customs handled
Structured expansion into EU markets
Why brands struggle

The market isn't the problem.
How it's operated is.

Most brands run five marketplaces like a side project. We treat it as the whole business. That difference is where they lose ground — and where we win it back.

The problem

Distribution control collapses

Grey-market stock undercuts a brand's own listings. The reaction is reactive — chasing resellers instead of fixing pricing at source.

How we fix it

One accountable seller

We become the single authorised channel — clean pricing, MAP enforced, retail partners protected.

The problem

Losing the Buy Box to their own stock

Brands launch at RRP while distributor stock circulates cheaper elsewhere. They lose the Buy Box, then conclude "Amazon doesn't work."

How we fix it

Buy Box owned, price held

Continuous monitoring with enforcement, not alerts. One price, one voice — channel conflict designed out.

The problem

Compliance gaps suppress EU listings

Since GPSR (Dec 2024), brands without an EU Responsible Person get suppressed. Many abandon Germany and France rather than sort it.

How we fix it

Expansion into EU markets

GPSR, Responsible Person, CLP and dual UK/EU compliance handled at onboarding — reopening EU marketplaces the right way.

The problem

Buying rank instead of building it

Thin listings and heavy ad spend chasing rank they never earned. Budget burns; the platform gets the blame.

How we fix it

Rank built on organic equity

Retail-ready content and keyword equity first, so growth is durable — not rented from the ad auction.

The problem

No bundles, late to social

Brands compete on single-unit price where they're weakest, and cede TikTok Shop discovery to faster-moving resellers.

How we fix it

Gifting formats & social-first

We build bundles that lift order value without discounting the core line — and run TikTok Shop as a first-class channel.

Most brands never quantify their own gap. Book an intro call — if your brand's a fit, we'll follow up with a tailored snapshot of your Buy Box loss, listing quality and missing markets.

Book an intro call
Our operating model

Become our
marketplace partner.

You appoint us as the single authorised seller of your brand on the marketplaces. We take the whole channel off your plate and run it as our own — so your team can focus on the product, not the platform.

One accountable seller, one clean price
Fulfilment, compliance and support handled
No retainers — we earn as your partner
01

We Manage

Listings, content, advertising, pricing and multi-marketplace expansion — your channel operated end to end.

02

We Fulfil

Stocking, fulfilment and returns handled through our operation. As your marketplace partner we hold the inventory, so you carry no marketplace stock risk.

03

We Protect

As your single authorised seller we shut out grey-market sellers. MAP enforced, Buy Box defended — one price, one voice for your brand.

04

We Grow

Regular reviews and structured UK & EU expansion, guided by data-driven decisions. We grow the channel with you.

The marketplace opportunity

Amazon is where UK beauty
is won — or lost.

The demand is proven and the channels are established. What stops most brands isn't the market — it's operating Amazon and the marketplaces well. That's exactly what we handle.

30%+

of the entire UK e-commerce market runs through Amazon — the single biggest channel a beauty brand can win, or lose.

Source: Edge by Ascential, UK e-commerce market share.

£78.7bn

in Amazon.co.uk net sales in 2025 — more than six times its nearest UK marketplace rival.

Source: Statista / ECDB, UK top online stores 2025.

A brand doesn't fail in the UK for lack of demand. It fails on compliance, price erosion and marketplace operations. We are the operating partner that turns this proven market into your revenue.

Discuss UK expansion
How we operate

One partner. The whole channel.

As your marketplace partner we run everything it takes to sell your brand well — management, fulfilment and protection — so there's nothing left for your team to staff, chase or coordinate.

Marketplace management

Listings, content, advertising, pricing and catalogue health across Amazon UK & EU, TikTok Shop, eBay and Temu.

Fulfilment & logistics

Stocking, order fulfilment and returns run through our operation — we hold the inventory, so you carry no marketplace stock risk.

Compliance & brand protection

UK & EU compliance (UKCPR, GPSR, Responsible Person, CLP), plus MAP enforcement and unauthorised-seller removal.

Marketplace management Fulfilment Advertising Pricing Inventory & logistics Compliance Brand protection Customer support
Data-driven operations and AI-assisted workflows support our team — the expertise and accountability are human.
From conversation to live in weeks

How our partnership works.

Fully managed, transparently scoped, reversible at every stage. You always know where you stand.

1

Discover

We assess your category, pricing, listings and compliance position, then scope a data-backed plan — free.

Step 1
2

Onboard

We buy launch inventory, resolve UK & EU compliance, and build retail-ready listings and content.

Step 2
3

Operate

We run advertising, pricing and brand protection across your agreed marketplaces — you receive supplier POs.

Step 3
4

Expand

Regular reviews and structured EU expansion, guided by data-driven decisions. We grow where it makes sense.

Ongoing
Why AI Brands exists

Beauty brands deserve a partner,
not a vendor.

Too many international beauty brands are failed by the market: advised by agencies who never share the risk, ignored by platforms too big to care, and undercut by resellers who can't operate. We built the alternative.

The market problem

Brands lose control, price and margin the moment their products hit UK marketplaces — and no one shares the downside with them.

Why beauty

Beauty is a category of trust, compliance and pricing discipline. It rewards specialists and punishes generalists. So we do nothing else.

Why our model is different

As your marketplace partner we own the outcome, not just the advice. We only make money when your products sell — so growing your channel is the whole job, not a line item.

Operating since 2021

A UK beauty commerce operator — before we were a partner to brands.

AI Brands has run beauty and fragrance across UK marketplaces since 2021, learning the compliance, the pricing dynamics and the platform mechanics first-hand. We give international brands that same operating capability — as the partner that runs the channel with them.

Beauty specialist across Amazon, TikTok Shop & eBay
UK & EU compliance handled end to end
UK-registered & VAT-registered — verifiable
Talk to our team
Questions brands ask

The honest answers.

Agencies advise and invoice — you still run the channel and carry the risk. As your marketplace partner we take the whole operation off your plate — management, fulfilment, pricing and protection — and earn only when your products sell. Execution and alignment, not a retainer and a report.
Most brands staff marketplaces as a side project — one person across several channels — against operators who do it full time. Building the compliance, pricing, advertising and brand-protection capability in-house takes years. We bring it ready-made, and carry the inventory risk too.
You keep ownership of your brand, your Brand Registry and your positioning. We operate the listings on your behalf as your authorised channel. Terms are agreed per partnership and reviewed regularly — nothing about your brand equity transfers to us.
By being the single authorised seller and enforcing MAP continuously. Unauthorised sellers are identified and removed, the Buy Box is defended, and your price holds across every channel — the opposite of the grey-market erosion most brands suffer.
You keep your brand, your listings' ownership and your Brand Registry throughout. Partnership terms define a clear, fair exit — no lock-in on your brand equity. We earn continuation by performing, not by trapping you.
Verify us before you speak to us. AI Brands Ltd is registered in England & Wales (Company No. 13510066) and VAT-registered (GB 427664474) — both checkable at Companies House and HMRC.
Let's talk

Book an intro call
with our team.

Tell us about your brand and we'll set up a short call to see if we're a fit. If we are, we'll follow up with a tailored snapshot of your marketplace opportunity — Buy Box position, listing gaps and the markets you're missing.

No retainers, no obligation A specialist beauty team, not a call centre We'll be in touch within 2 business days

Prefer to talk now? partnerships@aibrands.co.uk

Request a call

Takes two minutes. Tell us a little about your brand and we'll reach out to arrange a time.

We'll only use your details to arrange your call.

Request received.

Thanks — we'll be in touch within two business days to arrange your call.